The strategy is unusual for Apple and shows the company is increasing attempts to boost sales. Last month, the business warned that the holiday quarter will experience slower growth than the previous one owing to “significantly lower” Mac revenue. This holiday season, the company does not have as much to offer Mac shoppers: There were no new high-end MacBook Pro released in the previous quarter, and none are expected this time.

In the fiscal quarter that ended Sept. 24, Mac computers including MacBook Pro generated more than $11.5 billion, or about 13% of Apple’s total revenue. It was the best sales period in the product line’s history. Apple has described the new promotion as a “very special Mac campaign” in its marketing materials. Sales workers were just told about the agreement on MacBook Pro sale. They have begun calling out to companies with whom Apple has previously worked to evaluate enthusiasm.



Small business representatives claimed they rarely get calls from Apple promoting their products. The corporation refuses to comment, despite the fact that it hasn’t promoted a product like this in over a decade. Businesses that purchase 5 to 24 MacBook Pros in any screen size and configuration will save 8%, while bulk sales of 25 or more will save 10%. The promotion is valid through December 24.

The Cupertino, California-based technology behemoth has long had a small business sales force. However, 8% to 10% discounts are normally reserved for the highest spenders, although the current promotion is open to all business customers.

In addition to attempting to increase MacBook Pro sales, Apple may be hoping to clear out some inventory before the release of new models. According to Bloomberg News, updated MacBook Pro featuring M2 Pro and M2 Max CPUs will be delivered in the first few months of 2023.

Though Apple rarely uses deep discounts, in recent years it has relied increasingly on trade-in offers, particularly with the iPhone. As part of the MacBook Pro special, the corporation is promoting its existing computer trade-in program. In order to increase sales of the iPhone XR, Apple’s marketing team launched a series of aggressive promotions in 2018. A few weeks later, the business revealed that the iPhone did not perform as well as expected during the third quarter.

Despite the fact that Apple’s current Christmas sales period is predicted to be a record quarter, supply issues have dampened expectations. The company has warned that Covid lockdowns in China may impact unit shipments. It includes its two most popular models, the iPhone 14 Pro and iPhone 14 Pro Max.

More on Discounts

Again this is a rare promotion for Apple on MacBook Pro. But it comes after the company warned investors of a “substantial” drop in Mac revenue for the holiday quarter compared to the previous year. In comparison, Apple announced $10.85 billion in Mac revenue for the first quarter of 2022, a new high and a 25% rise year over year.

Apple may also be looking to reduce the inventory of the 14-inch and 16-inch MacBook Pro models. Upgraded variants with M2 CPUs are expected to be released in early 2023. The business may possibly be betting that increased enterprise Mac sales. This will help compensate for supply difficulties on the iPhone 14 Pro and iPhone 14 Pro Max.

Keep 9to5Toys in mind if you’re considering buying a MacBook Pro this Christmas season. We frequently find reductions that are more than 10% off. Amazon, for example, is now discounting the latest 14-inch and 16-inch MacBook Pro models by 20% and 15%, respectively.

Apple updated the MacBook Air with the M2 CPU this year but retained the M1 notebooks as entry-level models. Despite the fact that they are previous-generation devices with older hardware, the M1 MacBook Air should be ideal for anyone who requires a computer for daily duties such as internet browsing and email, especially at this all-time low price.

In our Black Friday roundup, we’re keeping track of all the season’s finest Apple-related bargains including MacBook Pro. So come back throughout the month for an updated list of all the most prominent discounts you’ll find for Black Friday 2022.

Also Read : CPI inflation down to 6.77% in October, 3-month low

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