According to Counterpoint Research’s Quarter 3 study, last year’s iPhone 13 has become the best-selling smartphone in India. This is also the first time that an iPhone has outsold all other smartphones in India. Meanwhile, overall Q3 shipments have decreased.

In addition to the iPhone 13, Apple dominated the premium segment with a 40% share, followed by Samsung and OnePlus. In case you missed it, the iPhone 13 was also the best-selling phone in the world in April.

However, the study shows that overall shipments fell by 11% year on year, with 54 million devices shipped in the July-September quarter alone. The drop in numbers is attributed to a strong base last year and weaker demand for entry-level and budget phones in Q3, 2022. Lower-than-expected shipments harmed almost all brands, but the budget group was the hardest hit.


The handset market shrank by 15% year on year. Even the feature phone sector fell by 24% as a result of “unfavorable macroeconomic conditions.”

With a 21% market share, Xiaomi easily leads the market. Despite this, shipments fell by 19%. According to the survey, the budget sector experienced lesser demand, however, the mid-tier enabled the corporation to keep its first-place ranking. Samsung reached the second spot (19%) and became the top five fastest-growing brands. Vivo (14%), Realme (14%), and Oppo (10%) followed. Nothing was able to achieve a mid-share and a premium tier share with its debut phone (1).

According to additional data, 5G smartphone shipments increased by 31%, with a total of 32% shipments, demonstrating people’s enthusiasm to upgrade to a 5G phone following the official release. In Q3 2022, Xiaomi overtook Samsung as the leading 5G smartphone brand in the sub-Rs 20,000 pricing range.

Prachir Singh, a Senior Research Analyst at Counterpoint Research, predicts that “demand will increase during year-end sales.” What the Q4, 2022 report will reveal remains to be seen.

According to data, the Chinese smartphone company Xiaomi was the market leader in India in Q3 2022. However, due to poor consumer demand in the entry-level sector, shipments declined 19% year on year. Xiaomi was the dominant 5G smartphone brand in the sub-20,000 price bracket in Q3 2022, according to the company.

Vivo and Samsung held on to second and third place, respectively. However, Samsung was the only one of the top five smartphone manufacturers to report annual growth. The South Korean firm also dominated the handset (feature phone Plus smartphone) industry, with an 18% market share. According to the study, this increase could be attributed to intensive online channel stock replenishment before the holiday season, as well as enticing promotions and incentives.

Samsung was the most popular smartphone brand in September 2022. It seized the lead in the $10,000-$20,000 price category, powered by Galaxy M- and F-series handsets.

In Q3 2022, OnePlus grew 35% year on year. The Nord CE 2 series and Nord 2T, both of which are reasonably priced, aided the company’s expansion into the Indian market. BBK’s Chinese smartphone brand maintained its third-place position in the luxury class (more than 30,000). OnePlus not only conquered the $20-$30k pricing category but also with its Nord portfolio. The firm was the second-largest brand of 5G smartphones shipped to India in the third quarter of 2022.

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