The BCCI has already announced Team India’s 15-man selection for the T20 World Cup 2022, which will be held in Australia later this year. Along with the news, the Indian cricket board released a video on their official social media handle a day later, hinting at a new T20I shirt ahead of the T20 World Cup 2022. The Board of Control for Cricket in India (BCCI) and MPL Sports, the official kit partner, launched a new campaign, #HarFankiJeysey, in a video.
In the video, Team India skipper Rohit Sharma, along with Shreyas Iyer and Hardik Pandya, is seen inviting supporters to attend the unveiling of the Indian jersey. “As fans, you shape us into the cricketers we are,” Rohit Sharma stated in the video. Users can contribute their stories about what makes them true blue cricket fans to the microsite Har Fan Ki Jersey. As a result, they will get the opportunity to be a part of the jersey reveal. As the stories on the site are added, a portion of the jersey will be revealed, offering fans an early glance at this year’s much-anticipated uniform.
Replace Billion Cheers jersey
For all T20 format games, the new jersey will replace the Billion Cheers jersey, which was introduced at last year’s World Cup. Aside from gaining a first peek at the jersey, users can also win the title of “superfan.”
When fans submit their stories, they will be given a unique referral code that, when used by their friends and followers, will win them points and a place on a scoreboard. Rewards include special discounts; the company will also host social media contests where users may win match tickets and other money-can’t-buy experiences.
Participation also entitles you to a digital certificate of gratitude from MPL Sports and the BCCI. The finest superfan stories will also be shared on the official MPL Sports social media channels. The #HarFanKiJersey campaign aims to activate the billions of Indian cricket fans and provide a forum for them to share their love for the game and the club.
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