Google is currently rolling out its ‘My Ad Center’ which was first presented at Google I/O 2022, to provide users with more granular control. Users can now select the types of adverts they see and opt out of seeing some ads entirely.

Controlling the advertising you see across Google on YouTube, search, and Discover will become more convenient as we move toward a more ‘open’ internet. You may instantly reach My Ad Center from advertising on Search, YouTube, and Discover by tapping on the three-dot menu.

Furthermore, Google stated that if you choose not to see tailored advertisements, you may find them less valuable or relevant.


“We adhere to a set of key privacy principles that dictate what information we gather and what information we do not collect.” We never sell your personal information to third parties, and we never use the content you store in apps like Gmail, Photos, and Drive to serve advertisements.

And we never utilize sensitive information, such as health, race, religion, or sexual orientation, to personalize ads. “It’s simply off bounds,” said Jerry Dischler, Google’s Vice President and General Manager of Ads.

Google also allows you to filter advertising related to sensitive themes such as gambling, pregnancy, alcohol, dating, parenting, and so on.

Google also stated that you might see ads from businesses who use Google tools to advertise on a variety of websites and that any device where you’re registered into your Google account would automatically allow the option to deactivate tailored ads in ‘My Ad Center’ for ads you see on and off Google.

My Ad Center was created to be simple to find and use. You can get there by clicking on adverts in Google Search, YouTube, and Discover.

To bring up the My Ad Center panel, tap the three-dot menu next to an ad, then pick “Customize more of the advertising you see.” This link will take you to the central control panel, where you’ll notice a button at the top of the page to turn off targeted adverts. With this option disabled, you will continue to see advertisements, though they may be less relevant.

If you don’t want to disable all personalized advertising, you can change how different types of information influence the ads you see. You can, for example, choose not to have your relationship status influence the ads Google displays to you.

Aside from turning off targeted advertising, you can also disable ad topics you don’t wish to click on. You may limit advertisements linked to Alcohol, Dating, Weight loss, Gambling, Pregnancy, and Parenting with My Ad Center.

It’s important to note that Google never utilizes the material you save in apps like Gmail, Photos, and Drive to serve advertisements. Furthermore, Google never utilizes sensitive information — such as health, race, religion, or sexual orientation — to tailor ads.

Analyst’s view

According to industry analysts, these ad limitations will give a significant boost to permission-based advertising, which aims to give users more control over which ads they view or avoid. It will also make brands more conscious and accountable about how they deliver their advertisements.

The implementation of privacy regulations and regulators’ crackdown on unethical behavior has compelled digital ad platform providers such as Google to abandon problematic techniques of tracking users via cookies and targeting them with customized adverts.

All major browsers, including Apple’s Safari and Mozilla’s Firefox, now limit cookie tracking by default. Google is also planning to phase away third-party cookies from Chrome by 2024, replacing them with an interest-based tracking approach called Topic API, which would display advertising based on users’ interests.

Advertising accounts for the majority of Google’s revenue. According to the company’s financial reports for the quarter that ended June 30, 2022, total revenue was $69.68 billion, with the advertising division accounting for $56.28 billion.

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