According to reports cited by CNBC TV-18 on August 31, Reliance Industries bought the soft drink brands Campa and Sosyo from Pure Drink company as part of its ambition to expand the FMCG industry. The company may compete with Pepsi and Coca-Cola in the beverage sector as a result of the acquisition of the venerable Campa brand.
The relaunch of the brands might be sometime later this year. The acquisition news was revealed just a few days after Isha Ambani, director of Reliance Retail Ventures Ltd, declared on August 29 that the company’s retail arm would enter the FMCG market. With this move, Reliance Retail would enter a market worth more than $110 billion nationwide. It will face off against FMCG behemoths like Hindustan Unilever, Nestle, Britannia, etc.
Ambani stated, “I am excited to announce that this year, we will launch our fast-moving consumer goods business. The objective of business is to develop and deliver high quality, affordable products which solve every Indian’s daily needs,”.
Reliance Retail already has a presence in the market through the sale of its many private brands in its supermarket chain stores. It includes Reliance Smart, Reliance Mart, and JioMart. Some of the company’s FMCG private label brands include Yeah! Colas and Snac Tac noodles. The company’s private labels account for 65% of its income, including that from the fashion and lifestyle sector.
Reliance Retail hopes to serve more than 7,500 towns and 300,000 villages in the next five years. Isha commented on the grocery industry, claiming it is the biggest in India. She further added that it caters to customers’ daily needs through a network of almost 2,500 stores and the digital commerce platforms JioMart and Milkbasket. Additionally, Freshpik, a gourmet format, and 7-Eleven, a convenience store for those on the go, were introduced by Reliance Retail.
She explained how the 2021 launch of the WhatsApp-JioMart alliance would improve customers’ purchasing experiences.
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