While the announcement of the Pixel 7 and Pixel Watch may have diverted some attention away from Samsung, the company is still hard at work building its flagship phone for early 2023 – the Galaxy S23 series.

While the business continues to dominate the Android smartphone market, its tablet sales have not been as successful. Whether it’s owing to the widespread appeal of Apple’s iPad lineup or the availability of less expensive, flagship-grade Android tablets on the market, Samsung’s high-end Galaxy Tab S series has failed to make an impression.


According to a new rumor, the conglomerate may be reacting to broader market conditions by extending the development cycle for the Galaxy Tab S9 tablet family, which was initially scheduled to begin late this year.

The uncertain global economic future is said to be to blame for the delay in the creation of Samsung’s next flagship tablets. According to The Elec, a lack of demand for electronics following the loosening of pandemic restrictions was another factor in the company’s decision.

Samsung was supposed to start developing the new tablet series in December, with the company envisioning three Galaxy Tab S9 variations similar to its predecessor.

This drop in demand is also expected to have an impact on Samsung’s tablet sales this year. According to DSCC, the tablet segment will see an 8% reduction in shipments this year. This is despite a 22% increase in premium product shipments (which include tablets with OLED and mini-LED displays). As a result, the number of premium tablets on the market is likely to expand somewhat, from 3% in 2021 to 4% this year.

It’s worth mentioning that we don’t yet have an expected release date for the tablet, but based on this latest claim, the Galaxy Tab S9 will most likely appear somewhere in the second half of 2023, maybe alongside the successors to the Galaxy Z Fold 4 and the Galaxy Z Flip 4 in August.

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