Tata Passenger Electric Mobility, Tata Motors’ Electric Vehicles business, rolled out its 50,000th electric vehicle—a Nexon Electric Vehicles—from its factory in Pune, Maharashtra, becoming the country’s first automaker to do so.
The Electric Vehicles market leader, which entered the market in 2020, is now working on a three-phased architecture approach for Electric Vehicles, with ambitions to deliver ten such vehicles in the next five years, according to a statement issued on Monday.
In a video address, N Chandrasekaran, chairman of Tata Sons and Tata Motors, stated that when the company began working on an Electric Vehicles in 2018, it appeared to be a “dream project.” However, four years later, the company has come a long way in its journey, which was made possible by the conviction of the core team and the collaboration of the various Tata Group companies.
“With the momentum, we’re seeing, many players will introduce their models to satisfy customer needs,” he said, adding, “This will undoubtedly accelerate the e-mobility movement in India, which is excellent for sustainability, energy security, and the nation.”
The corporation has been able to solve impediments to Electric Vehicles adoption with a well-calibrated product mix and effective consumer-facing marketing. “With Tata Group enterprises, we established a comprehensive Electric Vehicles ecosystem to deliver simple, cost-effective solutions for our consumers,” he explained.
Tata Motors claims
Tata Motors claims that, while its new products are designed to meet changing customer demands, the business also provides OTA (over-the-air) software upgrades to existing Electric Vehicles customers, allowing them to enjoy a refreshed driving and ownership experience. It is currently present in more than 165 cities throughout the country thanks to its Electric Vehicles lineup.
Tata Motors said in a statement that a favorable policy climate, excellent word of mouth from existing customers, practical product alternatives, improved ride and handling, and an appealing cost of ownership helped the business achieve this achievement ahead of its March 2023 objective.
Tata Motors announced a 15% year-on-year growth in local and global sales for October 2022. In October 2022, the company sold 78,335 automobiles, compared to 67,829 units sold during the same period the previous year. Tata Motors sold 45,217 domestic passenger vehicles (PVs) in October 2022, up 33% from 33,925 in October 2021.
Domestic sales at Tata Motors climbed by 17% year on year, from 65,151 in October 2021 to 76,537 in October 2022. According to sales figures from October 2022, the brand has performed exceptionally well in the Indian market. Tata Motors controls 88% of the electric car market despite having only two Electric Vehicles models, the Nexon EV and Tigor EV.
Both vehicles serve a specific market due to their prices, and Electric Vehicles are already considered expensive in India. According to Tata, the Tiago EV, which has a starting price of Rs. 8.49 lakh, is now the cheapest electric vehicle available in India (introductory and ex-showroom).
Sales Figures
The Tata Nexon ranked fifth in terms of sales, while the Tata Punch ranked eighth. Maruti Suzuki dominated the top four positions, with Tata Motors standing out as the second OEM on the list. The Tata Nexon sold 14,518 units in October 2022, a healthy 58% increase year on year. Tata Motors PV (passenger vehicles) in-country sales in October 2022 were 45,217 units, up 33% from 33,925 units in October 2021.
Tata Motors Electric Vehicles’s production of 50,000 Electric Vehicles ushers in a new era of mobility for India’s electric vehicle buyers. Electric Vehicles adoption in India has been modest, owing to the immature market, the newness of the technology, and the limited availability of charging stations.
We can all expect renowned brands like Tata to strengthen the Electric Vehicles bridge in India. Finally, the company’s tweet concluded on a positive note: “A vision that has finally become a reality.” This is a clear indication that India is ready to #EvolveToElectricity”. This provides affirmation and positive compliments on people.
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